Top 10 Challenges for Advertising and Creative Agencies

Top 10 Challenges for Advertising and Creative Agencies

Wednesday February 12, 2020 12:07

Here is a list of the Top 10 Challenges we have identified with a view on how Object Matrix can help:

Advertising and Creative agencies that handle the full lifecycle of creative projects in-house need to implement many of the same content protection, collaboration and distribution workflows as most broadcast, sports or news organisations. One key difference is that the volume and diversity of client projects can be far greater for agencies and as such puts them more in line with our post-production customers in terms of the growing challenges they face.

Many of these dynamic organisations have to date, relied on legacy LTO platforms to perform backups or host an archive. A technology that is not suited to high bandwidth, high frequency and on-demand workflows.

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