Shure

For over 100 years, Shure has been shaping the way the world captures, shares and experiences sound. 

From live stages and broadcast studios to boardrooms, houses of worship, film sets and content creation spaces, Shure products are trusted by professionals who need exceptional audio quality, reliability and performance. The brand's reputation has been built on engineering excellence, rigorous testing and a commitment to delivering audio solutions that perform when it matters most. 

Today, Shure offers one of the industry's most comprehensive audio portfolios, including wired and wireless microphones, in-ear monitoring systems, conferencing solutions, headphones, DSP platforms and networked audio technologies. Whether it's a global touring artist, a television broadcaster, a corporate meeting room or a podcast studio, Shure products are designed to deliver clear, consistent and intelligible sound. 

Iconic products such as the SM58, SM57 and SM7B have become industry standards, relied upon by generations of musicians, broadcasters and audio professionals. Alongside these classics, Shure continues to innovate with advanced wireless systems, networked audio infrastructure, conferencing technologies and integrated collaboration solutions that meet the demands of modern production and communication environments. 

Shure solutions are used worldwide across live production, broadcast, corporate AV, education, content creation and collaboration environments, delivering dependable performance and exceptional audio quality in even the most demanding applications. 

Gencom is an authorised reseller of Shure products, providing local sales, consultation and support for customers throughout New Zealand.