Ross Video launches Vertex for immersive experiential production

Monday May 25, 2026 14:04

At NAB Show 2026, Ross Video introduced Vertex, a new experiential production platform designed to power immersive environments, interactive spaces, and large-scale audience experiences.

Vertex expands Ross’ reach beyond traditional broadcast production, bringing together technologies aimed at live events, branded experiences, virtual environments, corporate installations, and entertainment venues. As audience expectations continue to evolve, the demand for more engaging and visually dynamic experiences is growing rapidly across multiple industries.

The platform is designed to simplify the creation and management of complex visual experiences, helping production teams coordinate graphics, media playback, interactive elements, and large-format displays within a more unified workflow. That flexibility makes Vertex particularly well suited for environments where broadcast-quality production values are increasingly expected outside of traditional television.

The launch reflects a broader shift happening across the industry. The lines between broadcast, live events, experiential production, and digital engagement continue to blur, and vendors like Ross are positioning themselves to support workflows that sit across all of those spaces.