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PRESS RELEASE:
Orban Labs and Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, have announced a strategic integration which embeds the Quu360 Visual Radio platform directly into the updated Orban OPTIMOD 5950 HD. This option for the 5950 HD eliminates the need for external PCs and simplifies the broadcast chain while improving a station’s presence on the dashboard.
Traditionally, radio stations have relied on separate systems for automation, metadata correction, visual messaging, and RDS encoding — often requiring dedicated Windows-based PCs in the airchain. The embedded Quu360 option allows broadcasters to:
- Ingest metadata directly from modern cloud automation systems via HLS streams
- Normalize and correct artist/title data in real time
- Insert synchronized visual messaging for advertising and promotions
- Deliver formatted metadata directly to the built-in RDS encoder
External Quu360 PCs are not needed, reducing the hardware footprint and the infrastructure involved in integration. Broadcasters have the benefit of a consistent, high-quality display on the dashboard, with standardized song titles/artist data and support for synchronized advertiser messages.
“By integrating Quu360 directly into Orban’s industry-leading processor, we’re removing complexity from the broadcast chain while expanding what’s possible with visual radio,” said Joe Marshall, Vice President of Technical Success at Quu. “This is a major step forward in making synchronized metadata and advertising more scalable.”
“Orban has long been known for best-in-class audio processing as well as innovation to improve the broadcast experience,” said David Day, Orban President. “Partnering with Quu allows us to extend that philosophy into metadata and visual engagement—bringing everything into a single, powerful platform.”
Quu embedding will be available as an extra-cost option on the OPTIMOD 5950 HD; availability is scheduled for Q2 2026.
About Quu
Quu’s patented technology empowers radio stations to schedule and publish dynamic programming and sales messages on screens. Visual Quus like text, logos, and images engage listeners and generate immediate incremental revenue. With over eight billion Quus delivered annually, Quu is redefining how we see radio. Visit myquu.net to find out what Quu can do for you.
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