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NBN Television selects Pixel Power’s BrandMaster broadcast graphics system for their channel branding

Gencom Technology’s business partner Pixel Power has been selected by NBN Television to streamline their channel branding using the new BrandMaster system. BrandMaster is the first master control switcher that combines a complete suite of automated broadcast graphic tools and full master control functionality in a single integrated device.

BrandMaster streamlines the signal transmission chain significantly – reducing the amount of equipment, power consumption and total cost to deliver a uniquely branded broadcast channel. It is also easily deployed for single and multi-channel environments and supports both standard definition (SD) and high definition (HD) video formats.

Mike O’Connell, Vice President, Business Development at Pixel Power said, ’Because BrandMaster is designed to operate directly from the point of transmission it provides quicker playout, requires less manpower and doesn’t need any extra hardware. The system also offers the ongoing flexibility of software upgrades.’

Steve Brown, Digital Services Manager at NBN Television said, ‘We chose BrandMaster because it offered the best value for money for master switching and branding options. It has also integrated very easily and quickly with our existing systems.’

Ray Sanders, Gencom Technology’s CEO said,’ This sale further reflects the acceptance of BrandMaster within the Australian market.’


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About NBN Television
NBN Television commenced broadcasting to the Newcastle and Hunter Valley region in 1962. Today NBN’s market stretches from the NSW Central Coast to the Gold Coast, Queensland and west to Moree and Narrabri. This market has a population of approximately 1.9 million people, and is the fourth largest television market in Australia, behind Sydney, Melbourne and Brisbane.

NBN Television is an independent affiliate of the Nine Network. The combination of its own locally produced programs - including the region’s number one news service - with the Nine Network’s strong line-up of Australian and international programs, has seen NBN consistently achieve the highest ratings for any station in a major television market across Australia.

About Pixel Power
From the company’s inception nearly twenty years ago, Pixel Power has been dedicated to the development and production of broadcast graphics systems. Today Pixel Power has a world-class reputation for providing innovative, powerful, award winning graphics products for the video broadcasting and post-production industries.

With corporate headquarters in Cambridge, England, Pixel Power also has a wholly owned US subsidiary based in Burbank, California providing sales and service across North America.

With systems installed in major broadcasters and production facilities around the world, Pixel Power works with the broadcast industry globally to develop exciting and creative systems for the highly automated, multi-skilled environment thatis modern television production. Pixel Power’s growing customer base of over 2,000 systems includes market leading broadcasters like the BBC, ITV, Channel 4, Disney, HBO, ABC, CBS, Fox, WDR and RTBF.

About Gencom Technology
For over 40 years Gencom Technology has been a leading provider of integrated broadcast solutions with an unsurpassed reputation within the industry for their inspiration, partnership and support.
As the telco and broadcast industries have converged, Gencom has kept at the forefront of technological developments such as:

  • HDTV transmission
  • Media Asset Management
  • New delivery technologies like IPTV

At the heart of Gencom’s ability to deliver the finest technologies is its personnel. Gencom has progressively invested in highly experienced and talented engineers strategically located in markets to benefit a broad range of customers.

To provide design and support services globally, Gencom now has offices in Sydney, Bangkok, Singapore, Johannesburg, Dubai, Wellington and a head office in Auckland, New Zealand.

Gencom has world-class design centres and factories in Auckland and Singapore providing end-to-end technology solutions for the broadcast, multimedia and telecommunications industries.

For further information in relation to this press release please contact Jennifer Richardson in the first instance on +61 2 9332 2213 or email info@jrdesign.net.au


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