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JVC to support AMWA 'MXF for Production' Project


Sydney, Australia, 15th, May 2012 – JVC Professional has announced its intention to support the Advanced Media Workflow Association (AMWA) “AS-10: MXF for Production” project with its new GY-HM650 ProHD handheld mobile news camera, which was demonstrated at the 2012 NAB Show (Booth C4314) in Las Vegas, Nev., April 16-19. The project is designed to establish a common MXF file format for a typical end-to-end production workflow.

With built-in FTP and Wi-Fi connectivity, the GY-HM650 camcorder is designed to shoot and deliver news footage faster than ever. It records HD or SD footage in multiple file formats to non-proprietary SDHC or SDXC media cards, including MXF files with rich descriptive metadata that is optimized for news production workflow. Metadata can be sent to the camcorder from a WiFi connected device, such as an iPhone or Android smartphone, using JVC developed apps or received from the news desk editor via FTP.

“An all-in-one container MXF file ‘watermarked’ with rich descriptive metadata, which is introduced at acquisition by the camcorder, is carried throughout the entire workflow from NLEs to playout servers. AS-10 compliant equipment and software preserve image quality and metadata that is critical for automated asset management solutions,” explained Edgar Shane, JVC general manager, engineering. “Upon completion of AS-10 certification, we expect wide penetration of this equipment into enterprise workflows with emphasis on speed, quality, and reliable asset management and archival.”

Established in 2000 as the Advanced Authoring Format (AAF) Association, AMWA’s mission is to develop and advance the use of media standards and technology to enable more effective file-based media workflows. A co-creator of MXF, AMWA works for compatibility between AAF, BXF, MXF, and XML For more information, visit www.amwa.tv.


Gencom is a leading provider of integrated broadcast solutions, which has built a strong reputation with inspiration, partnership and support over the last 40 years.

Gencom Technology is the exclusive distributor of JVC Professional products and JVC’s award winning D ILA projector series in Australia and New Zealand.

Gencom’s investment in not only the finest technology but the training of their staff in areas of HDTV transmission, media asset management and delivering technologies like IPTV on a global scale, has made them one of the most talented and experienced design and support services world-wide.

Gencom has offices in Auckland, Sydney, Singapore, Johannesburg and Wellington and representatives in Delhi and London with a head office and design centre in Auckland, New Zealand.

Gencom is providing end-to-end technology solutions for the broadcast, multimedia and telecommunications industries.


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